Samsung Takes Aim at Apple’s New iPhones, and the Shade Is Hilarious!

Right after Apple took the stage to announce its brand-new lineup—including the foldable iPhone Duo and the iPhone 18 series—Samsung Mobile US decided to skip the congratulations and go straight for the jugular.

They unleashed a flurry of tweets that basically boiled down to, “We did this three years ago, but go off, I guess.”

They kicked off the roasting session with a yawn, tweeting, “So far, so same,” alongside the hashtag #ItsTimeToSwitch.

Then came the ultimate flex. Reminding everyone that they’ve been in the foldable game for a minute, Samsung tweeted, “Making us wait? Fine. We’ll be over here, folding 3 ways.” (Translation: Cute flip phone, Apple, but we’re out here doing origami).

They didn’t stop there. Samsung looked at Apple’s new accessories and chose violence, tweeting, “Accessories? It’s giving condiments and no food.” They even implied Apple’s design team is just hitting copy-paste, asking, “Is this a Sims sequel…”

In case anyone missed the point, they summarized the entire Apple keynote in the most brutal review ever: “Was there range? No. Was it exciting? No. Did it happen? Yes.”

They even clapped at Apple’s bedside StandBy clock widget, calling it out for giving “Groundhog Day” vibes, before dropping the mic with, “Let us know when you’re done reheating our leftovers.”

And honestly? The comment section is matching that exact energy.

Over on Instagram, people are looking at the $2,000 price tag for Apple’s new foldable and crying. One user, berish.filmer, commenting under @ccunderscored, and CNN wrote, “At $2,000, I expect it to fold my laundry, not just its screen.”

Another user, lastkingsII, agreed: “I will fold my 2K and put it right in my pocket… Apple tripping.”

Whether it is actual industry beef or just some top-tier banter, someone check on Cupertino, because Samsung just served a whole buffet of burns.

Your move, Apple!